Job search: what to put in our LinkedIn profile?


Although the paper curriculum vitae is still the reference in terms of job search, the electronic means of disseminating our professional profile are multiplying and playing a growing role with recruiters. A survey conducted by Career Builder indicates that candidates’ LinkedIn accounts are consulted by 39% of Canadian employers and Facebook profiles by 52% of them. Here are some rules of use to properly complete and maintain our profile on social networks.

When looking for a job, do you absolutely have to have a 

“If you’re looking for a job that doesn’t require any qualifications, you don’t need to have a LinkedIn profile. On the other hand, as soon as the job requires cards, a professional studies diploma, or training, the LinkedIn profile is interesting. Many companies and private recruitment agencies use it, in all sectors of activity. – Émilie Trempe, Human Resources and Training Advisor, Proxima Centauri .

“Everyone has an interest in filling out their LinkedIn profile because jobs for life no longer exist. For example, every hospital fights to have the best nurses. Over the years, they will probably still work in the health sector, but they will be called upon to move. – Simon Lauzier, Talent Attraction Advisor, Human Resources, SNC-Lavalin.

We already have a LinkedIn profile, but it hasn’t been updated in ages. What should be done to update and optimize it?

“It is important to add the position we currently occupy or the last mandates entrusted to us by our current employer. As soon as we work on a new project, we have to update our profile. -Simon Lauzier

“The photo gives recruiters confidence. When a profile doesn’t have a picture, recruiters always wonder if it’s a bogus profile. We, therefore, display a photo that represents us well and that benefits us. But beware of cropping! Some women choose photos of themselves in evening dresses, but once the photos are cropped, it looks like they are naked! – Emilie Trempe

“The employer is looking for expertise and skills, but also a certain type of personality. Our profile must therefore reflect our personality in its most advantageous version, both in our choice of photo and in the way we describe ourselves. – Marc Snyder, Director, Social Media and Digital Communications at HK Strategies.

“Many people fail to complete their professional summary at the beginning of their profile. Yet it is an essential marketing tool, where career goals can be clearly stated and where keywords can make all the difference in getting noticed by a recruiter. – Emilie Trempe

What are the most common mistakes people make on LinkedIn?

“Sometimes jobs don’t have the same titles on the LinkedIn profile as they do on the resume. Recruiters then wonder if the information is true. Our employment experiences must be true, with the right dates and the right titles. Our profile is not only seen by future employers, but also by our former work colleagues! – Emilie Trempe

“It’s not when you’re looking for a job that you have to start building a professional network on LinkedIn. It is better to open an account and fund it at least six months before. -Marc Snyder

“Some people invest a lot of time and energy in developing their profile but don’t develop their network. The network is however very important since very often, recruiters locate us via the friend of a friend. – Emilie Trempe

What should we do to make our candidacy stand out on LinkedIn?

“Media tools have been integrated into the LinkedIn profile. Within the limits of the internal policy of the company where we work, we use them to link examples of our professional projects: websites, videos or slideshows. -Simon Lauzier

“For our profile to stand out in recruiters’ search engines, we add keywords related to our sector and our professional intentions to our title. For example, if we are a secretary looking for new challenges, we write: “Sylvie Guénette, receptionist secretary who likes a challenge”. – Emilie Trempe

“If we have something to say and know how to write, the blog remains the hub of our digital identity. We then use LinkedIn to promote our professional posts. -Marc Snyder

“LinkedIn is a platform for personalized content and expertise. It is not a social network between friends. We avoid the statutes on the weather and humor, too personal to each. Instead, we exchange content and expertise, with a few statuses on current events in our sector or links to relevant articles. -Simon Lauzier

When looking for a job, do we have to “clean up” our Facebook page or our blog?

“We are tightening the level of confidentiality on our Facebook page, to ensure that our more personal photos and statuses are only seen by our friends. As for our blog, we take a look at our latest posts to make sure that our opinions are compatible with the coveted position. But no need to go back months or years, recruiters do not go that far. -Simon Lauzier

“To find out what is being said about us, we enter our name in Google and we remove (or ask the authors to remove) everything that is published about us that may be compromising. -Marc Snyder


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